So, I’ve been reading, “Jump Start Your Business Brain” by Doug Hall and have been fascinated by the importance of being unique in the marketplace.  Many people attempt to start businesses that are not unique.  Once people see success of a unique business they tend to jump on board, thinking they also could make money with a similar idea.  Did you know that according to Hall 80% of copy cat businesses fail?

 Hall stresses how important it is to have a unique idea when starting a new business. He calls this having a “Dramatic Difference”.  When you have a “dramatic difference” your chances of business success rise by over 300% according to the book!  That’s no small change!